What is Sales Training?

Are you in the sales game and looking to up your skills and close more deals? Or maybe you’re a manager looking to get your team up to speed on the latest and greatest sales techniques? Either way, you’re in luck because we’re about to dive into the world of sales training. From classroom-based courses to on-the-job training and everything in between, we’ll cover all the different approaches to improving your sales game. 

So grab a coffee and let’s get started!

Let’s start with a definition

Sales training is all about teaching salespeople the ins and outs of how to sell, from the best techniques and strategies to use, to the industry best practices that can really make a difference in closing deals. Whether you’re just starting out in sales or you’re a seasoned pro, there’s always more to learn and ways to improve. And who doesn’t want to bring in more revenue and meet those pesky sales quotas, amirite?

What’s the history of sales training? 

Ah yes, the good ol’ days of sales training. Back when salespeople were just starting to get hip to the fact that understanding their customers’ needs was important. And now, fast forward to the present day where technology has made it easier than ever for salespeople to get their hands on some quality training materials. No longer do salespeople have to leave the comfort of their own home to get the education they need – now they can access training remotely, from anywhere in the world! How cool is that? The world of sales training has come a long way and it’s only continuing to evolve.

What are the different ways you can complete sales training? 

When it comes to sales training, there are a few different methods you can choose from to help your team up their game.

First up, you’ve got the classic classroom-based training. This is where you gather your salespeople in a conference room or classroom, bring in a trainer or instructor, and get down to business. This can be a great option if you’ve got a lot of new hires who need to learn the ropes, or if you want to bring in an expert to teach your team some advanced techniques. Just make sure you’ve got a good trainer who knows their stuff and can keep things interesting.

If you’re not into the whole “gathering in a room” thing, you might want to consider online courses or e-learning. These days, there are tons of online platforms that offer sales training courses, so you can just send your team a link and let them get to work. This can be a great option if you’ve got a distributed team or if your salespeople are always on the go. Just make sure you choose a platform with high-quality content that’s relevant to your team.

Coaching is another option for sales training. One of the best things about this method of training is that it allows for a more personalized approach. Rather than providing a one-size-fits-all training program by bringing in external trainers or putting reps through an online education course, you can tailor your questions and feedback to the specific needs and goals of each individual rep. The coach can help your salespeople identify areas for improvement, develop new skills, and build confidence. This can be a great option if you’ve got a few salespeople who are struggling to hit their numbers, or if you want to help your top performers take their skills to the next level. If you’re a manager and want to step into the training game, check out this article on how to use asynchronous video for sales coaching. If you decide to go with an external coach, just make sure they know their stuff.

Finally, there’s on-the-job training. This is where your salespeople learn by doing, with guidance and support from more experienced team members or managers. This can be a great option if you’ve got a team of mostly veteran salespeople who just need a little bit of fine-tuning. Just make sure you’ve got a good system in place for giving feedback and support, and that you’re not putting too much pressure on your salespeople to perform while they’re learning.

Overall, there are a ton of different options for sales training, so you can choose the one that works best for your team. Just make sure you’re providing your salespeople with the resources and support they need to succeed.

What are the pros and cons of sales training? 

Sales training can definitely be a good thing for a company and its sales team. It can help salespeople improve their skills and techniques, which can lead to increased performance and revenue for the company. However, there are also some potential drawbacks to consider.

One potential con of sales training is the cost. Bringing in outside trainers or sending salespeople to training sessions can be expensive, and it may not always result in a significant return on investment. Additionally, sales training can take time away from actual selling, which can impact short-term revenue.

Another potential con is that not all salespeople may respond well to training. Some may already feel confident in their sales skills and resist new techniques, while others may struggle to retain and apply the information they learn. This can lead to uneven results and may not provide the desired improvement in overall sales performance.

On the other hand, there are definitely some pros to sales training. For one, it can help salespeople stay up to date on industry trends and best practices, which can give them a competitive edge. It can also help salespeople better understand their customers and tailor their sales approach accordingly. And, when done well, sales training can boost morale and create a more positive culture within the sales team.

Ultimately, the decision to invest in sales training should be based on a careful evaluation of the potential costs and benefits for a specific company and sales team.

What about the future of sales training? 

Will robots and AI be taking over sales entirely? Will training be outsourced to robots who come and visit your office (or home office)?!

It’s possible, but we don’t think it’s likely. While automation and AI are certainly changing the way we do things, we believe that the human element will always be important in sales. After all, sales is all about building relationships and connecting with people. That being said, it’s possible that we’ll see more sales training programs incorporating technology and AI in some capacity. For example, maybe salespeople will be able to use virtual reality simulations to practice their pitch or get real-time feedback from AI coaches.

Overall, the future of sales training is hard to predict, but one thing is for sure: it will continue to evolve and adapt to the changing needs of sales professionals and the market. So whether you’re a seasoned pro or just starting out in sales, it’s important to stay up-to-date on the latest techniques and trends in order to succeed. So, it’s time to get out there and crush those sales!

In conclusion, training is a crucial aspect of any successful sales organization. It helps sales professionals improve their skills, close more deals, and increase revenue. There are many different approaches to sales training, including classroom-based training, online courses, coaching, and on-the-job training. While there are pros and cons to each method, the key is finding the approach that works best for your team. As for the future of sales training, it’s hard to say for sure what it will look like. But one thing is for certain: as technology continues to advance, it will likely play an even bigger role in the way sales training is delivered. Who knows, maybe we will even see those robots we mentioned earlier delivering sales training in the future!