As someone who’s interested in research and design, you may have heard the term “UX research” thrown around a lot. But what is UX Research? How is it used? And why is it so important?UX Research is a quickly evolving field, so we’ll start with...
Hello and welcome to the world of UX (user experience) research! In this post, we’re going to take a deep dive into the various methods that UX researchers use to gather data and insights about users’ needs, behaviours, and preferences. It’s our hope...
Everything you need to know about getting product feedback from your customers using video. The what, the why and the how! Getting product feedback from your customers is an increasingly important part of staying competitive in todays hyper-competitive business...
The process of setting up a system to gather and analyse competitive intelligence is an increasingly important part of running a successful business. But it can get quite complicated. In this article we detail how to collect competitive intelligence using video so...
Everyday there are new articles talking about the benefits of being ‘customer centric’ in how you run and operate your business. But what does being customer centric actually mean? Why is it important? And finally, what are some ways you can start to implement it?...
