How to turn 1 video testimonial into 5 pieces of content 

create 5 pieces of content from 1 video testimonial

Did you know that you can easily turn one video testimonial into five pieces of social content? Pretty amazing, right! In this blog we’ll be walking you through the exact steps, stages and tools you’ll need to get the maximum ROI on your video testimonial investment and successfully turn one video testimonial in five pieces of social content.

Before we get into how to do this, here are the five methods:

1. Split one video testimonial into several and share them on Instagram and TikTok
2. Creat GIFS from the video testimonial and send via SMS or Whatsapp
3. Create a Pinterest pin with a still from the video testimonial
4. Transcribe the video testimonial and create LinkedIn posts
5. Create a Twitter thread with a combination of Gifs and Transcriptions

Let’s open the door and peer inside!

1. Split one video into several and share them on Instagram and Tiktok

It’s easy to split one video testimonial into several smaller clips using tools that you probably already have on your computer. Alternatively, you can use online tools to split the video into smaller clips. 

  • If you use a Mac, search your computer for iMovie. 
  • If you use a PC, search your computer for ClipChamp (NB: This only on Windows 11 and newer). 
  • If you want to use an online tool, you can use a tool like Kapwing. Kapwing lets you trim videos, add text or images, and export the video in various sizes and formats.

Here are the steps

  1. Go to Re-view and open the video you want to use. After opening the video you will see an icon on the top right corner of the video. Click the icon to see the options and download your customer testimonial video.
  2. Upload your clips to the video editor and clip them into sections that make sense.
  3. Download the clips and upload them to Instragam or TikTok, with a caption or transcription alongside relevant hashtags. 

BONUS TIP: When using Instagram, you can re-use your videos and upload them as ‘Instagram stories’. For best performance, upload them both as a post and a story several days apart. 

2. Create Gifs from the video testimonial and send via SMS or Whatsapp

Do something a little bit special by sending your customers an easy to view GIF via SMS or Whatsapp. Here are the steps:

  1. Go to Re-view and open the video you want to make a gif and download the video to your computer.
  2. Head over to one of the many free online ‘video to gif’ converters. There are lots out there!
    1. NB: Sites like Adobe, Giphy and Canva will require you to sign up, but they’re totally free to use. If you don’t want to sign up, you can use EzGif.
  3. After uploading your video, click on `Create Gif. You will see a slider, you can slide it to select the starting point and end point of the gif you want to create. Once you have selected the starting and ending point, click `Create Gif`
  4. Once the gif is created, you can share it via the Whatsapp app on your desktop, or send it to yourself via email so you can share via any other app on your Phone.

3. Create a Pinterest pin with a still from the video testimonial

For many companies, Pinterest is an overlooked method for reaching your customers. It’s time that changed! Pinterest is a good channel for marketing because it allows you to share photos and videos with a wide, highly engaged audience. 

Here are the steps to create a Pinterest pin with a still from a video testimonial: 

  1. Head to Re-View and download the video testimonial to your computer.
  2. Next, open the video in a video editing program and choose the frame that you would like to use for your Pinterest pin. Alternatively, use a screen shot tool to get a still image – but it’s worth noting screenshots won’t be as high quality as downloading the still from a video editing tool.
  3. Save this frame as an image file, with a title name “Re-View Still Image for Pinterest”.
  4. Finally, upload the image to your Pinterest account and add any desired text or description, making sure you include the relevant hashtags. 

4. Transcribe the video testimonial and create LinkedIn posts

LinkedIn is a good channel for marketing because it is a platform that is specifically designed for business networking. This means that users on LinkedIn are typically more receptive to business-related content than users on other social media platforms. 

Here are the steps required to create a transcription of a video testimonial and share it to LinkedIn: 

  1. Download the video testimonial from Re-View.
  2. To transcribe the video, upload it to a free online tool like Rev.com or Otter.ai which is a free app that transcribes video and audio files in real-time.
     
  3. Copy the transcription and create a new LinkedIn post.
    1. To create the LinkedIn posts, you can use the text from the transcription as well as the video itself.
  4. For each post, you’ll want to include a brief description of the video’s content, a link to the video, the testimonial transcription and a few relevant hashtags. You can also encourage people to comment on the video or share it with their own networks.

5. Create a Twitter thread with a combination of gifs and transcriptions

If you’ve followed the steps above you know have a wealth of content available at your fingertips; transcriptions, gifs and mini video clips! It’s time you put that to work on Twitter. Here is how. 

  1. Choose the gifs and videos you want to include in your Twitter thread.
  2. Copy the transcription from the videos you’ve chosen.
  3. Compile the gifs and transcriptions into a Twitter thread with a leading tweet along the lines of ‘Using Re-View, we’ve been able to capture all these amazing customer stories!’ 
    1. NB: We’re just kidding about this being the content of the Tweet. But if you do want to Tweet this, then we’d LOVE you for it.
  4. Tweet your thread and enjoy the reactions!

Phew! So that’s how you turn one video from Re-View into five (or more!) pieces of social content. 

As one final thought to leave you with…  

Remember, it’s important to thank the customer for their testimonial. After publishing your testimonial, you might consider send a thank-you note to the customer, along with a link to the social page where you have posted their testimonial. They might just be kind enough to re-share it with their friends! 

Get started for free today at www.re-view.ai

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