5 Reasons Video Testimonials Are Better Than Text Testimonials

There are lots of reasons why video is better than text when it comes to sharing customer feedback. In this article we detail the top 5 reasons video testimonials are better than text testimonials. Let’s get into it!

1. Video testimonials are more engaging than written testimonials

Extensive research has proven that people are more likely to watch a video than read a block of text. Think about it; it’s much easier to watch a TikTok than read an article. This is because videos are more visually stimulating and can capture attention more easily than text. 

2. Videos testimonials convey emotion and tone more effectively than text testimonials

When customers share their experiences, it is important to be able to hear their voice and see their facial expressions in order to understand how they truly feel. Text can sometimes be misinterpreted, but video allows viewers to get a more accurate sense of the customer’s emotions. 

3. Video is more memorable than text 

People are more likely to remember information that they see in a video than information that they read in text form. This is because our brains process visual information differently than written information. 

4. Video can be shared easily and widely 

It is easy to share videos online, through social media or email, which allows testimonials to reach a wide audience quickly and easily. It’s also easy to make at least five pieces of content from one video testimonial, whereas text testimonials are more limited in the number of uses.

5. Video is more credible than written testimonials

This is sad, but true. Unfortunately written testimonials are being faked and fabricated a lot, and can be done quite easily. Video testimonials on the other hand are harder to fake, and as a result are often seen as more credible than text testimonials.

Overall, video is often a better option than text when it comes to sharing customer testimonials. Videos are more engaging, expressive, and memorable, and can reach a wider audience with ease. 

Re-View is the simplest and most affordable solution for collecting video testimonials from customers. You can get started today for free at www.re-view.ai

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