So you’ve gone ahead and collected some customer testimonials. That’s the hard part done! Congratulations 🎉 🥳 But now you need to select what the right mix of testimonials is to share with your customer base. And this is where it gets tricky.
The right mix of testimonials will vary depending on your customer base and what you are selling. This means it can be complicated to get the right mix of customer testimonials that appeal to all your target audiences, while not going too over the top.
In order to make this decision making process a little easier, we’ve pulled together the top five considerations you should be taking into account when making your decision about which testimonials to share.
In no particular order, here they are!
How recent are the testimonials?
The most recent testimonials are going to be the most relevant to your current customer base. If you have testimonials that are more than a year old, you should consider updating them.
How well do the testimonials reflect your brand?
The testimonials you select should reflect the values and image you want to project for your brand. If you’re a luxury brand, for example, you might want to select testimonials that focus on the high quality of your products or services.
How diverse are the testimonials?
It’s important to have a variety of testimonials that come from different types of customers. This will help potential customers see that your products or services can meet a wide range of needs.
Once you’ve selected the testimonials you want to share, you need to make sure you’re sharing them in the most effective way possible.
How positive are the testimonials?
Of course, you want to select testimonials that are positive. But you also want to make sure they’re not too over-the-top. A testimonial that seems too good to be true is likely to turn off potential customers.
How specific are the testimonials?
The more specific a testimonial is, the more helpful it will be to potential customers. Testimonials that simply say “I love this product!” are not as helpful as testimonials that describe how the product helped the customer solve a specific problem.
In closing, Customer testimonials are an incredibly valuable marketing tool because they build social proof. But it’s important to select the right testimonials to share with your audience. Keep these five considerations in mind to make sure you’re sharing testimonials that will help you attract new customers and grow your business.
To get started with collecting customer testimonials, use www.re-view.ai. It’s the simplest and most affordable solution for collecting video testimonials from customers. Get started for free!
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