When it comes to getting the greatest return on your investment in video testimonials and reviews, there are lots of opportunities! The name of the game is to share your video testimonials in order to get in front of your potential customers. In this blog, we’ll cover the top five channels for sharing your video testimonials.
- Use video testimonials on your website.
- Use video testimonials in your email marketing
- Use video testimonials in your social media marketing.
- Use video testimonials in your pay-per-click campaigns.
- Use video testimonials in your offline marketing
1. Use video testimonials on your website
If you have a website for your business, then you should definitely consider using video testimonials. Video testimonials can help to increase your website’s conversion rate by providing social proof that your product or service is effective.
2. Use them in your email marketing
Email marketing is a great way to reach out to your potential customers and video testimonials can be a great way to add credibility to your emails. You can either include a video testimonial in your email signature or you can create a separate email campaign that features video testimonials from your satisfied customers.
3. Put videos in your social media feeds
Social media is a powerful platform for promoting your business and video testimonials can be a great way to add social proof to your social media posts. You can either post video testimonials on your social media pages or you can create social media ads that feature video testimonials. One idea worth considering is a mash up of testimonials, where you put multiple testimonials together saying similar things to really nail the point.
4. Use video testimonials in your pay-per-click campaigns
Pay-per-click campaigns can be a great way to generate leads and sales for your business and video testimonials can be a great way to add credibility to your ads. When you share video testimonials and put a bit of ad spend behind it, it feels less salesy than other types of sponsored content, and has been shown to improve sales conversion.
5. Take your videos offline
Offline marketing can be a great way to reach out to your target market and video testimonials can be a great way to add credibility to your offline marketing materials. You can use screenshots of your video testimonials in your print ads, direct mail pieces, and even in your television commercials.
That’s it from us!
If you want to get started collecting video testimonials from your customers, Re-View is the simplest and most affordable solution for collecting video testimonials from customers. You can get started for free today at Re-View.
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