Four reasons customer testimonials are SUPER important

So you probably know that customer testimonials are important. But what actually are the benefits of collecting and sharing customer testimonials? At Review we asked our in-house experts why they thought customer testimonials are important.

Here are their top four reasons.

  1. Customer testimonials increase sales
  2. Customer testimonials build your brand
  3. Customer testimonials can improve your SEO
  4. Customer testimonials can lead to increased customer satisfaction

Leaves dive into each of the reasons in some more detail.

1. They increase your sales

When potential customers see that others have had positive experiences with your product or service, they’re more likely to trust your business and give you a try. 

Social proof is an important factor in marketing and persuasion because it can be used to influence a person’s behavior. By providing evidence that other people are doing something, it can make it more likely that the person will also do it. So when potential customers see that others have had positive experiences with your product or service, they’re more likely to trust your business and either purchase what you’re selling, or sign up for your service. 

2. They help build your brand

When customers leave positive reviews or testimonials, they’re effectively endorsing your business and building your brand. 

There are many reasons why companies want to build their brand. Some reasons include:

  1. Companies want to be known for something. E.g. Having a high quality product.
  2. They want to create a strong emotional connection with their customers. 
  3. They want to differentiate themselves from their competitors.
  4. They want to build customer loyalty. 

What all of this equates to is an increase in sales. But how do you do that? Well, the answer is easy. Share the testimonials you’ve collected on your company’s social media sites like Instagram, Facebook, Medium, Twitter and TikTok.

With customer testimonials you have a powerful marketing tool that is guaranteed to help you attract new customers and build a strong, trusted brand reputation.

3. They can improve your search engine optimisation (SEO)

SEO is important to companies because it helps them to be found online by potential customers. It also helps to improve the visibility and ranking of their website in search engine results pages, which can lead to customers spending longer on your website which in turn results in more website traffic and ultimately, more potential customers.

What’s more, by including customer testimonials on your website, social media sites and blog, you are increasing the amount of content on each of your pages in addition to increasing the number of websites where you have recently updated content. By updating content regularly and providing multimedia content in the form of customers testimonials, there is an improved chance that potential customers will find them you when they search for a particular product, service or similar business online. 

4. They lead to increased customer satisfaction

By collecting feedback from customers, you can identify areas where your product or service can be improved, which can lead to increased customer satisfaction. This valuable feedback can help you make changes that will improve the customer experience and make your business even more successful. Inadvertently, customer testimonials can act as a great way to collect research and insights on your business.

Customer testimonials are an essential part of any modern business. If you want to improve your brand, increase your SEO ranking and get insights into your business, you need to collect and share customer testimonials. The simplest and most affordable solution for collecting video testimonials from customers is to share a Re-View link. It’s easy and totally free to get started. 

Get started today for free on

Pro Marketing Tip For Those Who Read All The Way: When you combine social proof in the form of a customer testimonial with a sense of urgency in the form of a limited time offer that encourages people to take action, you’re statistically one and a half times more likely to close a sale.

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